They are particularly useful in product advertising and the service sector, as well as for providing additional information on a certain topic. They offer many advantages when used correctly and in the right amount. Pop-up elements are frequently used in online marketing and targeted advertising. An example could be lightboxes that are only visible on the respective page and disappear when it is closed. Pop-ups can also be integrated directly into the site. Visitors have to close the pop-up to see the website's original content. The dialog window contains elements such as buttons that prompt the user to interact. This is another element that covers parts of the website’s actual content. The second option is to open the pop-up as a dialog box. This option is often used if the link leads directly to an ad. Pop-ups opening in separate windows direct users to an external page that cannot be closed in the original window. They can appear in a separate browser window, in a dialog box, or as an element - for example - in a lightbox. There are basically three different types of pop-ups, which are distinguished by the location where they open. ![]() They are mainly used for advertising purposes or to animate users to further interact with a website. Pop-ups usually appear directly on an active website and cover parts of the original content. 5 Importance for online marketing and SEOĪ pop-up is a graphical user interface and a popular advertising medium in online marketing.
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